So yesterday i had the chance to go participate in UCLA's Earth Day!
The Day started pretty early and we met up with the Silver Jeans Co Fam at the Laguna Beach marketing and PR office, we packed up our gear and headed to LA!
Most of the day was spent educating student on ways that
Silver Jeans Co. is using new processes to reduce, reuse and recycle.
We talked about new washing processes ( ones that use almost 60% less water or no water at all) and ways that we are recycling by using recycled materials in the denim as well as in the bags that shoppers take home from the Denver store location.
We also had a denim trade in event to benefit homeless youth in LA!
The Only down side to the day was that i walked away with one massive sunburn!
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